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Personal Selling Strategies

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... Considering that cigarette companies need to make profits and sell their products, the strategies could be seen as 8. Attend seminars and workshops to gain new selling skills and strategies. Considering that cigarette companies need to make profits and sell their products, the strategies could be seen as the desire, communicate confidence, and close the sale in personal selling. Strategy decisions for this type of Personal selling is a personal interaction between the salesperson, and the customer. The salesperson must create ...



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Sources list for PERSONAL SELLING STRATEGIES:

Wood, W. (1994), `Reinventing The Sales force', Journal Of Personal Selling and Sales Management, Volume 21, Number 3
Personal Selling

Sallee, A. and Flaherty, K. (2003), `Enhancing Salesperson Trust: An Examination Of Managerial Values, Empowerment and The Moderating Influence Of SBU Strategy', Journal Of Personal Selling and Sales Management, Volume 23, Number 4, pp. 229
Personal Selling

McFarland, R.G. (2003), `Crisis Of Conscience: The use Of Coercive Sales Tactics and Resultant Felt Stress In The Salesperson', Journal Of Personal Selling and Sales Management, Volume 23, Number 4, pp. 311
Personal Selling

Williams, K., Spiro, R., and Fine, L. (1990). The Customer-Salesperson Dyad: An Interaction Communication Model and Review, Journal of Personal Selling and Sales Management, 10(3), 29-43.\001
Consumer Psychology and Marketing Performance

Williams, K., Spiro, R., and Fine, L. (1990). The Customer-Salesperson Dyad: An Interaction Communication Model and Review, Journal of Personal Selling and Sales Management, 10(3), 29-43.\001
Customer Retention

 

More sources on "PERSONAL SELLING STRATEGIES"



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